Flowers Belmont Privacy Policy

Introduction

This Privacy Policy outlines how Flowers Belmont collects, uses, stores, and safeguards your personal data whenever you place an order with us from Belmont or the surrounding districts. As a responsible floral business, we are committed to complying with the General Data Protection Regulation (GDPR) and to maintaining your privacy and trust. By placing an order with Flowers Belmont, you acknowledge that you have read and understood this policy, and you agree to our data practices as described here.

Who This Policy Applies To

This Privacy Policy applies to all customers who place an order with Flowers Belmont for delivery to Belmont or the neighboring districts, whether the orders are placed online, by phone, or in-person. It governs the use of personal information provided directly by you or collected during the course of processing your order.

What Data We Collect

When you interact with Flowers Belmont, we may collect and process the following categories of personal data:

• Identity Data: Such as your name, the recipient’s name, and billing/delivery addresses.
• Contact Data: Such as your physical address and recipient’s delivery address.
• Order Details: Details about the floral arrangement(s) you purchase, personal messages, order instructions, and order numbers.
• Transaction Data: Payment information (collected securely via third-party payment processors), purchase history, and related billing details.
• Communication Data: Records of correspondence or communications you send to us regarding your order.
• Technical Data: When placing orders online, basic device information (such as browser type and IP address) may be collected to ensure order security and troubleshooting.

Lawful Basis for Processing

We process your personal data only when there is a lawful basis under GDPR, including:

• Contractual Necessity: To process your order and fulfill our contract with you or deliver gifts as requested.
• Legal Obligations: To comply with applicable laws on accounting, tax, or fraud prevention.
• Legitimate Interests: To communicate with you about your order, manage our relationship, ensure the security of our systems, and improve our services. We only use this basis when it does not override your fundamental rights and freedoms.
• Consent: If you sign up for marketing communications, we will give you clear choices and collect your explicit consent, which you may withdraw at any time.

How We Use Your Data

Flowers Belmont will use your personal data to:

• Process, fulfill, and deliver your floral orders to the correct recipient.
• Contact you regarding your order or to resolve issues.
• Maintain accurate, up-to-date records for tax or legal compliance.
• Respond to your queries, feedback, or complaints regarding our products or services.
• Improve our website, products, and services by analyzing trends and customer preferences.
• Send you marketing information only where you have given consent.

Who Processes Your Data

We may share your personal data with the following trusted entities, solely for the purposes described:

• Payment Processors: Secure third-party payment gateways handle your card and payment information, and only enough data is shared with us to confirm your payment status or process refunds.
• Delivery Partners: Courier or delivery staff may receive delivery and recipient details to ensure the successful handover of the order.
• IT Service Providers: Website maintenance and technical support staff may access your data only to the extent necessary for supporting our services or resolving technical issues.
• Legal and Regulatory Authorities: If required by law, we may be compelled to share data for regulatory or legal compliance.

All third-party service providers are contractually bound to protect your data and use it solely for the tasks we have specified. We do not sell or share your data with organizations for their own marketing purposes.

Data Retention

Your personal data is retained only for as long as needed to fulfill the purposes for which it was collected:

• Order history and communications are typically retained for up to six years for tax, legal, and accounting reasons.
• Payment information is processed externally and retained according to the requirements of our payment processors.
• If you have consented to marketing, your contact data will be retained until you opt out or withdraw your consent.

After the relevant retention period, your data will be securely deleted or anonymized so that it can no longer be linked back to you.

Your Data Rights

Under the GDPR, you are entitled to the following rights:

• Right of Access: You can request a copy of the personal information we hold about you.
• Right of Rectification: You may request to correct any incomplete or inaccurate data we hold about you.
• Right of Erasure: Also known as the 'right to be forgotten,' you may request the removal of your data where there is no longer a valid reason for us to retain it.
• Right to Restrict Processing: You can request we limit how we use your data under certain circumstances.
• Right to Data Portability: You may obtain and reuse your personal data for your own purposes across different services.
• Right to Object: You have the right to object to us processing your data where we are relying on legitimate interests as the legal basis or for direct marketing purposes.
• Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time. This does not affect the lawfulness of processing before withdrawal.

To exercise any of these rights, please contact us through the communication channels provided on our website or in-store. We may require you to verify your identity before responding to your request for your protection.

How We Protect Your Data

Flowers Belmont applies reasonable administrative, technical, and physical measures to safeguard your personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. We regularly review our security procedures and train our staff on best privacy practices.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our processes or legal obligations. The latest version will always be made available on our website, and material changes will be communicated directly as appropriate.

Contact and Further Information

If you have any questions, concerns, or complaints regarding how we handle your personal data, please contact us using the details provided on our website or reach out to our team in-store. We are committed to ensuring your privacy and will respond promptly to any inquiries.